#ithurts

#ITHURTS

#ithurts
We are launching a social campaign #ithurts — it is about copyright infringement, because it concerns real people.
COPYRIGHT INFRINGEMENT! HOW IT MATTERS TO ME?
Well, what’s going to happen, if you watch online a TV series in the evening or download a dozen of songs in the Internet? Is this considered to be a theft?
Let’s start with facing the facts.
PIRACY IS A THEFT

You would say: “No, it is not a theft. When you steal something, it no longer can be found where it was, but movies or music remain intact.”

It is strange then why the neighbor who works in IT is so worried. His software is used by everyone and it hurts him. And he no longer wants to create anything.

Maybe that’s the reason why you are poor. For example, the creative industry in the US earns $600 billion annually. And in Europe 8 million people work in this area (according to the European Commission, 2017) and the absolute majority of these people are ordinary employees (illuminators, couriers, secretaries, etc.).

WOULD YOU SAY THAT YOU ARE POOR AND CAN’T AFFORD TO BUY IT?

TO USE LEGALLY IS EASY

First of all, it is cheaper than you think. A popular movie costs from 25 UAH, a song — from 3 UAH, a book — from 1 UAH.

Secondly, there is a bunch of sites where you can watch, listen and read for free in a civilized way, because the authors earn on advertising. So it’s easier than it seems. Become that change you are expecting from the world.

LET’S CHANGE TOGETHER

First of all, call it what it really is — a theft.

Secondly, if you or your friends are personally concerned — tell everyone.

WHO WE ARE

The Clear Sky Initiative has been fighting with the violations of intellectual property rights in Ukraine for 6 years already.

In 2018, “Clear Sky” along with the All-Ukrainian Advertising Coalition launched the contest “Intellectual property is the same private property”. The advertising agency Publicis Ukraine became the winner of the contest. So they have created the idea of #ithurts campaign that we are implementing together now.

WHO IS ALSO WITH US