Dear Advertisers, pay attention to the legality of the sites where you advertise. Do not give money to pirate sites, even if advertising on them costs less – they do not bear the cost of the stolen content.
The service was created with the purpose of informing advertisers about possible risks in connection with changes in Ukraine’s laws. This particularly relates to Article 176 of the Criminal Code of Ukraine, which adds as a criminal offense the responsibility for the financing of acts of intentional violation of copyright and related rights. The service also provides information about the sites to which the right holders involved in the creation of the service have claims, as well as the results of the monitoring of brand advertising recorded on those sites.
The service provides information on the results of the monitoring of brand advertising, recorded on sites that violate intellectual property rights. Monitoring is carried out monthly. All brands are monitored, informed by email and/or postal delivery, thus taking the time and opportunity to help them understand the issue of advertising on a pirate resource, adjusting an advertising campaign and cleaning up media. If the same brand is discovered in the next audit the next month, it will be informed again. Screenshots of the screening of advertisements of brands, which enter the monitoring for the second or third time, are published on the site.
How to Identify a Pirate
In order to collectively detect Ukrainian pirates and disclose them to advertisers, advertising agencies, internet hosts, payment and search engines, and all those who are not indifferent to the violation of intellectual property rights, as well as to deliberately not use pirate resources, the participants of the “Clear Sky” Initiative together with partners have formulated simple guidelines on how to identify pirate.